Inicio Productos Carrito 0
Envíos a todo el País. Sin cargo a Patagonia a partir de $70.000.- Resto de Argentina a partir de $100.000.-

The Practical Pocket Guide to Account Planning

Inicio - Catalogo - -Economía, Finanzas, Empresa Y Gestión - -Empresa Y Gestión - Gestión Y Técnicas De Gestión - Gestión De Proyectos - The Practical Pocket Guide to Account Planning
The Practical Pocket Guide to Account Planning

$22.200,00
12 cuotas de $3.285,60
Ver medios de pago
Envío gratis superando los $100.000,00
No acumulable con otras promociones
Descripción

Autor: b'Chris Kocek'
Título: b'The Practical Pocket Guide to Account Planning'
Editorial: b'Pearson'

Peso: 0.3 kgs.
ISBN: b'9780989284905'

b"The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what account planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, the book provides a clear path for how account planners can collaborate with creatives to produce great work that is insightful, engaging, and culturally infectious.\n\nIn this engaging 2-hour read, you'll learn:\nThe difference between most account planning job descriptions and day-to-day realities\nCritical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research\nTechniques for writing better briefs and ideas for how to lead more engaging briefings\nHow to be an ally to creatives so that together you can sell big, culturally infectious ideas to clients\nWhether you're a client, a creative, an account manager, or an aspiring account planner, this book will help you understand how planners think and what great planning can do."